Add-ons · 01 · Get found on the map

Google Business Profile — win the local map pack.

When someone searches "plumber near me" or "coffee shop Somerset West", Google shows three businesses in a map box above every other result. That box is the Google Business Profile map pack, and it takes the majority of the clicks. We set your profile up properly and optimise it so you are one of the three.

R650once-off · Local search visibility

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Is this worth it for you?

Any business that serves customers from a physical location or within a travelling radius — trades, restaurants, salons, dentists, retailers, mechanics. If your customers ever search with the words "near me" or the name of your town, this is usually the single highest-return R650 you can spend on your marketing.

What you actually get.

Claim, verify and secure the profilePlenty of businesses have a Google profile they have never claimed, auto-created by Google from public data, sometimes with the wrong address or an old phone number. We find it, claim it, take you through Google’s verification, and lock it to an account you own rather than one belonging to a former employee or an agency you have since left.

Categories chosen on evidence, not guessworkYour primary category is the single biggest lever on which searches you appear for, and Google offers thousands of them. We check what categories the businesses currently ranking in your area actually use, then set your primary and secondary categories to match the searches you want, not the ones that merely sound right.

Every service and attribute filled inGoogle ranks complete profiles above sparse ones and uses your service list to match you to specific searches. We write out your full service list with descriptions, set your service area, add attributes customers filter by — wheelchair access, parking, card payments, appointment required — and fill in the fields most profiles leave empty.

Hours, holidays and contact details that stay rightWrong opening hours are the fastest way to a one-star review from someone who drove to a closed shop. We set your regular hours, load public holidays, add your booking and enquiry links, and make sure the phone number and address exactly match your website, because Google cross-checks them.

Photographs that meet Google’s specProfiles with good photography get materially more clicks and direction requests than those without. We size, compress, name and upload your logo, cover, interior, exterior, team and work photos so they render sharply on mobile, and tell you exactly which shots you are missing.

Q&A seeded and reviews wired upThe Q&A section on your profile can be answered by anyone, including a competitor. We seed it with the questions customers genuinely ask and answer them properly. We also generate your direct review link and show you where it goes — or set up the full review system as an add-on.

Posting strategy and a handover you can runGoogle Posts keep a profile active, and activity feeds ranking. We set up your first posts, then hand over a short written guide covering what to post, how often, and which of the profile’s numbers are worth watching. No jargon, no dependency on us.

Why this matters.

You appear where the clicks are

The map pack sits above the normal search results. Ranking fourth in the map is invisible; ranking in the three is the difference between a quiet phone and a busy one.

Customers get the right information

Correct hours, a working phone number, real photographs and clear services. Most local searches end in a call or a direction request straight from the profile, without the customer ever opening a website.

It compounds with your website

A properly built profile and a properly built website reinforce each other in Google’s eyes. Doing one without the other leaves most of the benefit on the table.

Straight answers.

Is R650 a monthly fee?

No. R650 is a once-off optimisation. Your profile is yours and stays live afterwards at no ongoing cost from us. If you would like us to keep posting and managing it each month, that sits inside the Optimise and Partner care plans.

How long until I see a difference?

Google typically starts reflecting changes within a few days, though local ranking is competitive and moves over weeks rather than overnight. Profiles that were previously unclaimed or badly incomplete tend to improve fastest, because there is the most to fix.

Can you guarantee I will rank in the top three?

We commit to the part that is actually in our hands: every element of your profile gets completed properly, and we stay on it until it is. The position itself is Google’s call — local ranking weighs how close the searcher is to you, your review profile, how competitive your category is locally and factors Google does not publish, so no one can honestly promise you a specific spot. What we can tell you is that most of the profiles you are competing against are half-finished, and that is the gap this closes.

What if I do not have a shopfront?

That is fine. Service-area businesses — plumbers, electricians, mobile groomers, contractors — can hide their street address and show a travelling radius instead. We set that up correctly, which is a step many businesses get wrong and lose visibility over.

Do I need a website for this to work?

It helps considerably, but no. A Google Business Profile can generate calls on its own. Businesses with both a strong profile and a strong website consistently outperform those with only one.

Also worth a look: Google Review System

A profile that ranks still needs reviews to convert the click into a call. See Google Review System →