The most common reason a good-looking website generates no enquiries is the writing. Not spelling — substance. Pages that open with "Welcome to our website", describe the business instead of the customer’s problem, and never actually ask for anything. We write the words so the site does the selling it was built to do.
Anyone launching a site who has been staring at an empty document for three weeks, anyone whose current copy was written by a previous owner or in a hurry, and anyone whose site gets visitors but no enquiries. It is also the answer when writing about your own business feels impossible — which is normal, because you are too close to it.
If someone cannot tell what you do and whether you serve them almost immediately, they leave. Most of the value is in getting the first two lines right.
Better copy raises the percentage of visitors who make contact. That is usually cheaper and faster than trying to increase traffic.
Google rewards pages that genuinely answer the question behind a search. Well-researched copy helps you rank and helps you convert, which is not a trade-off you have to make.
R900 is the starting point and pricing depends on scope and word count — a single landing page is very different from a fifteen-page site with a service page for each trade. We look at what you need, then quote a fixed price in writing before starting, so you are never billed by the hour against an open-ended estimate.
Yes — Google Business Profile descriptions, social captions, email campaigns, brochures and ad copy. Website copy is the most common request because it is the piece that most directly affects enquiries.
Of course. It is your business and your voice. Copy is delivered in a document you can comment on, and revisions are part of the process. What we will do is tell you honestly when a change is likely to weaken the page.
We use research tools, but the copy is written and edited for your specific business by a person who has been briefed on it. Generic AI-generated text reads as generic to your customers, and Google is increasingly good at spotting pages that say nothing.
Yes. We often rewrite an existing site page by page without touching the design. If we built the site, the copy is written to fit the layout exactly, so nothing has to be squeezed or padded.
Once the words are right, keeping the channels fed with them becomes much easier. See Social Media Management →
Every add-on can be taken on its own or alongside a monthly care plan. All prices in South African Rand.
Tell us about your business and we will confirm whether this add-on is the right spend, or point you at something that would do more.
